Methodology

CS Publications, depending on the specific report, utilizes and applies the following research methods and sources in varying degrees :

In-Person Interviews and Observation

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of
  • Ongoing qualitative is essential for CS Publications Quantitative research in order to ensure the best and most “in-tune” survey questions are being asked. Our survey questions evolve from and are tested in a variety of ways through our qualitative efforts. In consideration of the quickly changing nature of the topics we cover (such as media), we view qualitative as an essential step to our effective quantitative

Online longitudinal IDIs

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of

Secondary Research and Expert Interviews

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of

Semiotics

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of

Online Surveys

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of
  • Ongoing qualitative is essential for CS Publications Quantitative research in order to ensure the best and most “in-tune” survey questions are being asked. Our survey questions evolve from and are tested in a variety of ways through our qualitative efforts. In consideration of the quickly changing nature of the topics we cover (such as media), we view qualitative as an essential step to our effective quantitative
  • To identify what may be important to start keeping track of
  • Ongoing qualitative is essential for CS Publications Quantitative research in order to ensure the best and most “in-tune” survey questions are being asked. Our survey questions evolve from and are tested in a variety of ways through our qualitative efforts. In consideration of the quickly changing nature of the topics we cover (such as media), we view qualitative as an essential step to our effective quantitative

In-Person Surveys

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of